Slacktivism – campaign killer or campaign thriller?
In the past couple of years the word slacktivism has been banded around all manner of charity news and campaigns. As a lazy portmanteau of slack and activism, the word seems perfectly suited for it’s purpose - to criticise lazy activist efforts that require little to no effort. But is slacktivism really such a bad thing, or is it an easy start for wannabe activists?
Recently, a particular type of slacktivism called clicktivism (where people simply like on Facebook, retweet or share causes) has come under fire. There have been many critics, but the most high-profile have been UNICEF.se. One of their most recent campaigns issued clicktivism directly with a series of videos entitled “Likes don’t save lives”, in which the ineffectiveness of Facebook likes and social currency in the real world are highlighted.