@lgfoundation glad we could be part of it - looking forward to seeing who wins the #enough video comp! #IDAHO (about 8 hours ago)
Using the Internet to expand your charity is a necessity in the modern world. Social media, email and search engines are all powerful tools for getting your organisation known. A lot of charities are now aware of this and are starting to build an online presence, but there is one aspect that many overlook, analytics.
Charity work can be dramatic and life-changing, but when it's annual report time, achievements can get lost in numbers, tables and jargon.
There are three worries that stop some would-be bloggers. That what they write won’t be read, that if it does get read it won’t benefit their organisation in any way, and that they open themselves up to negative or just plain crazy comments.
Twitter and Facebook may have overtaken blogs in the headlines, but blogs still remain one of the best ways to generate new audiences for your organisation.
The key to a successful charity blog is that the benefits work both ways. You publish interesting, inspiring and useful content about your cause which in turn attracts people with an interest in your field to your blog, website, brand and, hopefully, your supporter base.
It's time to stop thinking of your webstats as, well, webstats. If you've put your organisation on the web, then webstats are just stats... stats about you, your supporters, your service users and your cause.
There seems to be more things to do, and less time and budgets to do it with. So if having to update your organisation's twitter feed, as well as run the monthly newsletter, on top of the rest of your day job is making you sweat, then here's three fast, easy and free ideas that'll save you time and money.
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