How charities are campaigning using augmented reality
Websites, blogs, email newsletters and social media have long been standard tools in the campaigner’s toolkit, but there’s a new kid on the block - augmented reality.
@lgfoundation glad we could be part of it - looking forward to seeing who wins the #enough video comp! #IDAHO (about 8 hours ago)
Websites, blogs, email newsletters and social media have long been standard tools in the campaigner’s toolkit, but there’s a new kid on the block - augmented reality.
Pinterest is a photo-sharing website that is rocketing in popularity. It's still in its infancy but it is already proving to be a great social media tool. Here are a few tips on how your charity can get involved and get experimenting.
December is a busy time of year for charities, with donations 5% higher than other months. How are you convincing people to choose to donate to your charity?
Interaction is a necessity for charities. Getting an audience to listen to everything we want them to hear can be difficult; getting them to respond is even harder. There is one medium that not only excels at getting a response, but depends on it - games.
Charity work can be dramatic and life-changing, but when it's annual report time, achievements can get lost in numbers, tables and jargon.
What does Google's new social network Google+ mean for charities and for social change?
There are three worries that stop some would-be bloggers. That what they write won’t be read, that if it does get read it won’t benefit their organisation in any way, and that they open themselves up to negative or just plain crazy comments.
Twitter and Facebook may have overtaken blogs in the headlines, but blogs still remain one of the best ways to generate new audiences for your organisation.
The key to a successful charity blog is that the benefits work both ways. You publish interesting, inspiring and useful content about your cause which in turn attracts people with an interest in your field to your blog, website, brand and, hopefully, your supporter base.
It's time to stop thinking of your webstats as, well, webstats. If you've put your organisation on the web, then webstats are just stats... stats about you, your supporters, your service users and your cause.
There seems to be more things to do, and less time and budgets to do it with. So if having to update your organisation's twitter feed, as well as run the monthly newsletter, on top of the rest of your day job is making you sweat, then here's three fast, easy and free ideas that'll save you time and money.
Public sector organisations often employ the techniques of social marketing in their messages, but what additional barriers do they face?
Charities get volunteers to fundraise or attend events, but often forget that they can get involved in digital campaigning.
Are you missing out on the benefits of enewsletters because you’re still trying fighting Outlook Express to try and send broadcasts to your supporters? Too many charities are, and it's affecting their results.
Is your organisation making the best use of Facebook's new Page features to grow your supporter base and nurture a community?
Welcome your new supporters and make the right first impression by creating a custom welcome screen for your Facebook Page.
"More for less" is already the catchphrase for 2011, and we're all feeling the need to become more competitive and sustainable as a result.
Compete for attention in ever-busier email inboxes and improve the chances of getting your charity's email newsletter opened, read & acted on.
The next Twitter or a geeky fad? We look at five ways you can raise awareness of your nonprofit's cause with Foursquare.
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