@lgfoundation glad we could be part of it - looking forward to seeing who wins the #enough video comp! #IDAHO (about 8 hours ago)
Using the Internet to expand your charity is a necessity in the modern world. Social media, email and search engines are all powerful tools for getting your organisation known. A lot of charities are now aware of this and are starting to build an online presence, but there is one aspect that many overlook, analytics.
Websites, blogs, email newsletters and social media have long been standard tools in the campaigner’s toolkit, but there’s a new kid on the block - augmented reality.
Pinterest is a photo-sharing website that is rocketing in popularity. It's still in its infancy but it is already proving to be a great social media tool. Here are a few tips on how your charity can get involved and get experimenting.
All Facebook pages will become timelines at the end of March. Here are some simple tips how you can use timeline to highlight how your charity is changing people’s lives.
Kony 2012 has become an internet phenomenon, highlighting why charities and non profits need to be aware of the power of compelling campaign videos.
December is a busy time of year for charities, with donations 5% higher than other months. How are you convincing people to choose to donate to your charity?
The new year is likely to bring new trends which will affect the voluntary sector. Here are five things charities should be doing in 2012.
Getting out the office and networking with like minded people is a great way to come up with some fresh ideas for the year ahead.
Data journalism is growing in popularity and the internet provides a wealth of resources for the budding data journalist.
Almost half of UK adults who have never been online live in social housing, yet housing providers overestimate the costs and are unaware of the benefits of being 'digital by default'.
Interaction is a necessity for charities. Getting an audience to listen to everything we want them to hear can be difficult; getting them to respond is even harder. There is one medium that not only excels at getting a response, but depends on it - games.
Social media has been condemned for promoting rioting & looting, but has also helped bring the perpetrators to justice.
Charity work can be dramatic and life-changing, but when it's annual report time, achievements can get lost in numbers, tables and jargon.
There are three worries that stop some would-be bloggers. That what they write won’t be read, that if it does get read it won’t benefit their organisation in any way, and that they open themselves up to negative or just plain crazy comments.
Twitter and Facebook may have overtaken blogs in the headlines, but blogs still remain one of the best ways to generate new audiences for your organisation.
The key to a successful charity blog is that the benefits work both ways. You publish interesting, inspiring and useful content about your cause which in turn attracts people with an interest in your field to your blog, website, brand and, hopefully, your supporter base.
There seems to be more things to do, and less time and budgets to do it with. So if having to update your organisation's twitter feed, as well as run the monthly newsletter, on top of the rest of your day job is making you sweat, then here's three fast, easy and free ideas that'll save you time and money.
What should you take into account when developing an email social marketing campaign and how can you tackle the barriers to its success?
Public sector organisations often employ the techniques of social marketing in their messages, but what additional barriers do they face?
Charities get volunteers to fundraise or attend events, but often forget that they can get involved in digital campaigning.
Charities are realising the power of the campaign video, but with new videos uploaded to YouTube every day, how will yours stand out?
Successful websites are applying game theory to excite & engage users. What can you learn from video games to improve your charity campaigns?
"More for less" is already the catchphrase for 2011, and we're all feeling the need to become more competitive and sustainable as a result.
Compete for attention in ever-busier email inboxes and improve the chances of getting your charity's email newsletter opened, read & acted on.
You may be aware of the importance of making your website accessible, so why not apply the same principles to videos you're producing?
Follow us...
Categories
Fundraising Volunteering Campaigning Governance Awareness Impact Content Social media Email Blogs Planning Publishing Promoting Measuring Optimising Lunchworks Health and wellbeing Learning and skills Arts and culture Infrastructure support Engagement and involvement Search Engine Optimisation
No problem - you can stay in touch with us by signing up to our updates. We also put on regular free lectures, paid events, speak at conferences and do all sorts of things to help people and organisations get involved with the web. It's one of our social aims. To stay updated about what we're up to, just enter your email below or just send us a message introducing yourself.
Keep in touch: