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Reason Digital

The Fundraising Standards Board (FRSB) runs the only self-regulatory scheme for fundraising bodies in the UK, aiming to provide, on behalf of its member charities, the highest standard of regulation in fundraising.

They needed a redeveloped website to help them acquire new members and improve engagement levels with existing members in order to retain 92% of members over 3 years.

We improved their website by providing a colourful new visual style based on their corporate colours of blue & white.

We’ve helped celebrate their members by featuring prominent photographs of their fundraising activities at the top of the homepage and a scrolling band of member logos linking to case studies of fundraising best practice. The new homepage promotes the FRSB’s members and their commitment to fundraising standards as much as it promotes the FRSB and its services.

We provided the FRSB with a Content Management System allowing them to add & manage complete sections of information about best practices in fundraising, including responding to complaints.

The addition of a news management system also allows the FRSB to host their own press releases and news stories for the first time, which will improve their search engine rankings and allow them to respond quicker to stories & issues in the fundraising sector. News is already accounting for 5% of the new website’s traffic.

We’ve integrated the FRSB’s offline membership database and set up a members’ login system so that information can be easily updated and members-only content can be protected from public viewing. In the first three weeks alone, the website generated 11 new membership applications.

According to analytics, visitors are already spending longer on the new website, are looking at more pages per visit and are returning more regularly than before.

Visit the Fundraising Standards Board at www.frsb.org.uk