Lauren Child Exhibition
Making an ecampaign for Lauren Child's fantastic exhibition as interesting and fun for a 5 year old as their parents.
When Manchester Art Gallery wanted a site to promote "the completely must see show of the summer" they came to us to create a microsite as lively, unqiue and appealing as their new interactive exhibition - Greendrops and Moonsquirters - The Utterly imaginative world of Lauren Child.
The site not only promotes the exhibition of work by the internationally acclaimed Lauren Child - the Booker Prize winning children's book author with cartoon series on the Disney Channel and the BBC - but also generated hunderds of targeted, family sign ups to the galleries segmented newsletter.
The site also includes the child friendly game Find the Guinea Pig, which encourages repeat visits, gives children a flavour of Lauren's work and the activities in the hands on exhibition, and above all gets the site promoted through word of mouth marketing.
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